MYSS Jewelry

The problem

A jewelry store sells trust and beauty over the counter. Customers look online before they visit, and what they find has to match what is in the case: gold deserves a presentation at its level.

For a local shop with an active Instagram and Facebook, the website is the anchor that ties the brand together.

What I did

• Designed a brand-first presentation that puts the jewelry, not the interface, in the spotlight
• Built the site in Framer, the right tool for a design-led retail presence
• Connected the site to the store's active social channels, where its customers already are
• Kept the path to visiting the store and getting in touch simple

Results